Our Inspiration…
When we reach certain milestones in our lives: 21 30 40, we always honor our departure as we pass from one decade to the next with a blend of celebration and reflection. One night, Mary Jo, about to turn 50, Mary Ellen, already 50 +, and a few other girls, were out drinking cosmos in Encinitas, California. They were discussing the ‘frightening fifties’. One of the girls, raised her martini in a toast, “Geez, Mary Jo, I don’t see you wearing a Red Hat, but I do see you wearing a RED THONG!!!”

That pulled a ‘String’ in Mary Jo’s head about what it means to turn 50 today, and it kept pulling and pulling and pulling…then, on another night, Mary Ellen, Kelly and Jackie were over at Mary Jo’s, standing in the kitchen, polishing off some chardonnay, (sound familiar ladies?) talkin’ about the Red Thong thing again. We really felt and knew there was a HUGE need for a cool and fun group of women to connect both socially and philanthropically. A group to encourage and educate all of our girlfriends from all generations, on the benefits of staying hip, beautiful and chic forever, while we have a little fun and help our communities in the process.

Growing up in the rebellious era of the 60’s, the mission bestowed upon our generation was to fight for a cause, to stand up for what we believed in. We changed forever how the ’grown-ups’ of that time believed how women should walk, talk and look. Now, as ‘grown-ups ourselves‘, we begin to conform a little more and rebel a little less. But one principle does not change, “We will not give into the norm, we will be different, we will help our communities and we will “Fight Frump Forever!”

Our Philosophy…
Drink blue martinis, support charities, be stylish, sassy, hip, edgy, have a youthful spirit, embrace milestones, be cool, fun-loving, be sympathetic of others, have inner harmony and peace, love your friends and family, Fight Frump, and most of all, enjoy life!

Our Logo Story…
We played with combining the panty and foot thong together, and we came up with The Blue Thong Society.

Many of you have asked, “Why blue?” In ‘color lore’, blue is linked to emotions such as sympathy, harmony, friendship and loyalty. These emotions belong to features that are permanent and reliable such as composure, mutual understanding and unshakeable trust. These traits are what we all want, look for and count on in our friendships with all the women thru our life: mother, sister, friend, daughter, and finally granddaughter.

Another question was, “Does that mean we have to wear a thong?” NO, IT DOES NOT MEAN THAT! It means that our attitudes embody all we bring with us. We will always carry with us the powerful message that lives in our hearts, which we gained, (and we don’t mean pounds) from what we fought for in our youth and how it made us the wonderful and powerful women we are today. Now is our chance to make meaningful connections to other women, have some fun, and give a little something back to our communities by adopting local charities and doing “good works”!

SO, RISE UP LADIES!!! Get on the phone, invite your friends over and belly up around your kitchen counters to celebrate and embrace our enlightened, dynamic and enduring selves no matter whether you are 21, 30, 40 and last and the best 50 and beyond!!!